Falmer Stadium

The American Express Stadium, commonly known as the Amex, is the modern home of Brighton & Hove Albion FC, representing one of English football's great comeback stories. With a capacity of 31,800, this purpose-built arena opened in 2011, ending Brighton's decade-long exile from having a proper home ground. The stadium's sleek contemporary design, nestled in the South Downs National Park near the village of Falmer, combines environmental sensitivity with excellent matchday facilities and has witnessed Brighton's remarkable rise to become an established Premier League club.

Located on the outskirts of Brighton, approximately 4 miles from the city centre and accessible by dedicated train station, the Amex has become a symbol of Brighton's football renaissance. The stadium's unique location offers stunning views of the surrounding countryside whilst providing modern amenities and excellent sightlines from every seat. Whether watching the Seagulls compete against Premier League opposition or simply experiencing the passionate south coast atmosphere, the Amex delivers a thoroughly modern football experience comparable to newer venues like Tottenham Hotspur Stadium whilst retaining genuine community spirit.

Brighton & Hove Albion's journey to the Amex is one of football's most remarkable stories. After leaving the Goldstone Ground in 1997, the club spent over a decade groundless - playing at Gillingham's stadium 75 miles away, then sharing Withdean athletics track. The fight for a new stadium united the city and became a symbol of fan power.

The Long Road Home

Plans for a new stadium at Falmer faced years of opposition and multiple public inquiries before finally receiving government approval in 2007. The location in the South Downs required innovative environmental design. Construction began in 2008 with the stadium designed by KSS Group to blend with the surrounding landscape. A dedicated railway station - Falmer - was built to serve the ground, reducing environmental impact.

Opening and Premier League Rise

The Amex opened on 30 July 2011 with a friendly against Tottenham Hotspur. After years of struggle, Brighton finally had a proper home. Under various managers, the club climbed through the divisions. Chris Hughton achieved promotion to the Premier League in 2017, bringing top-flight football to the Amex for the first time.

Established Premier League Force

Under Roberto De Zerbi and subsequently other progressive managers, Brighton transformed from relegation fighters to European qualifiers. The attacking, possession-based football on display at the Amex has attracted worldwide admiration. The stadium has hosted European football and become known for developing world-class talent. Plans for expansion could see capacity increase beyond 35,000.

How to Get Brighton Tickets

There are three main ways to attend a Brighton match at the Amex:

1. Official Club Tickets (Best Value)

Purchase directly from brightonandhovealbion.com. Tickets go on sale to members first, with general sale approximately 2-3 weeks before matches. Prices range from £35 (upper corners) to £75 (West Stand central). Membership (from £25) provides priority access.

⚠️ Note: Brighton's Premier League success has increased demand. High-profile matches may require membership for ticket access.

2. Official Hospitality (Guaranteed Access)

Brighton offer hospitality packages guaranteeing tickets:

• 1901 Club - Premium matchday experience from £150+
• Platinum Experience - Elite dining and viewing from £175+
• Executive Boxes - Private suite experience for groups

Book through brightonandhovealbion.com/hospitality.

3. Third-Party Platforms (Sold-Out Matches)

When official tickets sell out, established platforms offer alternatives:

• LiveFootballTickets - Premier League specialists
• SeatPick - Comparison platform

Stadium Tours

The Amex offers behind-the-scenes stadium tours throughout the season.

What You'll See

• Home and away dressing rooms where Premier League players prepare
• Tunnel area walking out as players do on matchdays
• Pitch-side access standing on the touchline with South Downs views
• Press conference room where managers face the media
• Directors' box and hospitality areas
• Trophy displays celebrating Brighton's rise

Practical Details

• Duration: Approximately 75-90 minutes
• Schedule: Tours run on non-matchday dates throughout the season
• Price: Adults from £15, concessions available
• Accessibility: Tours are wheelchair accessible

Booking

• GetYourGuide - Stadium tours
• Viator - Tour experiences

Quick Tips

• Book early: Top-six matches and derbies sell quickly
• Membership: Worth considering for regular attendance
• Transport: Use Falmer station - purpose-built for the stadium
• City exploration: Allow time to explore Brighton before/after

Best Seats at the Amex Stadium

The Amex offers excellent views throughout thanks to its modern design. Here's the comprehensive guide to seating options.

North Stand (Home End)

The home of Brighton's most vocal supporters. This large single-tier stand behind the goal generates the majority of atmosphere, with the Seagulls' faithful creating a wall of noise. Prices typically £35-55 for Premier League games. Perfect for experiencing the passionate Brighton support, though views are end-on.

East Stand

Two tiers along the touchline offering excellent views. Lower Tier provides proximity to the action (£45-70). Upper Tier offers panoramic perspectives across the pitch (£40-60). Central sections are premium whilst corners offer better value. Contains hospitality areas and executive facilities.

West Stand

Opposite the East Stand with similar two-tier configuration. Lower Tier Central sections offer outstanding views (£50-75). Upper tier provides elevated vantage points. Houses directors' box, press facilities, and primary hospitality suites. Premium pricing reflects excellent location.

South Stand (Away End)

Allocated to visiting supporters, this stand mirrors the North Stand. Away allocation varies by demand. Home fans may be allocated sections for lower-demand matches. Generates good away support atmosphere for bigger clubs.

VIP & Hospitality

Brighton offer various hospitality options primarily in the West and East Stands. Platinum Experience provides premium matchday dining from £175+. Directors' Box offers elite-level hospitality. Executive Boxes available for groups.

Accessibility

The Amex provides excellent accessible facilities with wheelchair platforms in all stands. Ambulant disabled seating available with companion tickets. Accessible toilets throughout, audio-descriptive commentary available. Dedicated accessible entrance and parking. Contact Brighton's accessibility team when booking.

Pro Tips

• Best atmosphere: North Stand with the vocal home support
• Best views: West Stand Lower Tier central sections
• Family area: Designated sections in East Stand
• Away fans: South Stand allocation
• Photography: Upper tiers offer excellent angles of both pitch and South Downs backdrop

A matchday at the Amex captures the spirit of Brighton - progressive, passionate, and thoroughly modern, with the unique backdrop of the South Downs adding to the experience.

What to Bring

⚠️ Important: Brighton operates standard Premier League security. Bags larger than A4 size (21cm x 30cm) are subject to restrictions. Prohibited items include large backpacks, umbrellas, professional cameras, selfie sticks, and alcohol. Recommended items: match ticket (mobile preferred), phone, wallet, layers for coastal weather (it can be windy on the Downs). Arrive 45-60 minutes before kickoff for smooth entry.

Pre-Match (2-3 hours before)

The Amex's location means pre-match options are different from city centre stadiums. Dick's Bar at the stadium is the main hub for home supporters, with excellent atmosphere. Village Way around the stadium has food vendors and club facilities. Many fans travel from Brighton city centre via train - the North Laine and Lanes areas offer excellent pubs before departure. The Evening Star near Brighton station is a popular gathering point.

Inside the Stadium

Gates typically open 90 minutes before kickoff. The North Stand leads the singing, with 'Sussex by the Sea' and other anthems creating vibrant atmosphere. The compact, modern design means sound carries well between stands. The South Downs backdrop adds a unique visual element to the matchday experience.

Food & Drink

Concessions offer traditional matchday fare plus some local options. Expect £4-6 for food items and £5-6 for drinks. Quality is above average for Premier League venues. Dick's Bar offers pre-match and post-match options.

After the Match

Post-match, most fans head to Falmer station for the short journey back to Brighton. Trains can be very crowded immediately after - consider waiting 20-30 minutes. Brighton city centre offers excellent nightlife and restaurants. The Lanes and North Laine are recommended for post-match celebrations.

International Visitor Tips: Brighton is easily reached from London (60 minutes by train from Victoria or London Bridge) and has excellent connections to Gatwick Airport (30 minutes). The city is famous for its beach, Royal Pavilion, and vibrant LGBTQ+ scene. Combine football with exploring this unique seaside city.

Where to Stay for the Amex Stadium

Brighton City Centre (Recommended)

Search hotels in Brighton City Centre

Most visitors stay in Brighton city centre and use the excellent train connection to Falmer. This provides access to Brighton's famous nightlife, beach, and attractions.

Hotel du Vin Brighton (city centre)

Stylish boutique hotel in the heart of Brighton near the Lanes. Wine-themed decor, excellent restaurant, and perfect for exploring the city. Easy walk to Brighton station for matchday travel.

The Grand Brighton (seafront)

Brighton's most famous hotel, the Victorian seafront landmark. Luxurious rooms, sea views, spa facilities. A special-occasion option combining football with coastal grandeur.

Jurys Inn Brighton (city centre)

Modern hotel near Brighton station, ideal for matchday logistics. Comfortable rooms, bar, and restaurant. Good value central option.

Artist Residence Brighton (Regency Square)

Boutique hotel in a Regency townhouse with individual character. Quirky decor, excellent restaurant, sea views from some rooms.

Near the Stadium

Search hotels near Falmer

Limited accommodation near the stadium itself - the location is on the edge of the South Downs.

University of Sussex accommodation (during holidays)

Some campus accommodation available during university breaks. Walking distance to the stadium.

Our Recommendation

Stay in Brighton city centre - the city offers outstanding restaurants, bars, and the famous beach. The train to Falmer takes just 8 minutes, making city centre accommodation the most practical and enjoyable option.

Hotel du Vin offers the best blend of boutique style and location. The Grand is perfect for special occasions. For budget-conscious visitors, Jurys Inn provides excellent value near the station.