Allianz Stadium

Allianz Stadium, opened in September 2011 and originally named Juventus Stadium, is the home of Juventus FC and the most influential modern stadium project in Italian football. Built on the footprint of the demolished Stadio delle Alpi from the 1990 World Cup, it is one of the very few club-owned grounds in Italy and has been the template every other Serie A club has measured itself against. With a capacity of 41,507, no athletics track and steep stands placing fans extraordinarily close to the pitch, the experience is much closer to an English Premier League ground than to the cavernous, multi-purpose 1990 stadiums that dominate Italian football elsewhere.

Located in the Vallette/Continassa district roughly 7 km north-west of Turin's city centre, the stadium sits at the heart of the wider J|Village complex including J|Hotel, J|Medical, the Juventus Training Centre and the Juventus Museum. Juventus has dominated Italian football across the Allianz era — winning multiple Serie A titles since 2012 and reaching the UEFA Champions League finals in 2015 and 2017 — and the ground has hosted the UEFA Women's Euro 2022 final and various Italy national team fixtures. For visitors, the combination of the Juventus Museum (one of football's best club museums), a guided Allianz Stadium tour, and a matchday in steep, modern stands makes Turin a serious football destination — comparable to the bespoke modernity of Tottenham Hotspur Stadium.

After two decades in the cavernous, athletics-track Stadio delle Alpi — built for the 1990 World Cup but widely disliked by Juventus fans for its distant sightlines and poor atmosphere — Juventus made the bold decision in 2008 to demolish the venue and build a purpose-built, club-owned stadium on the same plot. It was the first project of its kind in Italian football and a deliberate break with the Italian tradition of municipally-owned multi-purpose grounds.

Construction and Design

The new stadium was designed by Hernando Suárez and Gino Zavanella of GAU Architects. Construction began in 2009 and the ground was inaugurated on 8 September 2011 with a friendly against Notts County, the English club from which Juventus took its black-and-white striped colours in 1903. The architectural language is deliberately understated — a low-rise, single-tier-with-mezzanine bowl, two pylons supporting a tensile cable roof, and an exterior cladding system that gives the building a clean, modern silhouette. Crucially, the playing surface sits much lower than at most Italian stadiums, with the front rows just 7.5 metres from the touchline.

Naming Rights and the Allianz Era

The stadium was originally branded simply 'Juventus Stadium' before a long-term naming rights deal with Allianz took effect on 1 July 2017, renaming the venue Allianz Stadium. Under UEFA rules that prohibit sponsor names, European fixtures are still played at the 'Stadio della Juventus'.

European Competition Heritage

The Allianz era has coincided with Juventus's longest sustained period of dominance in Serie A — nine consecutive league titles from 2011/12 to 2019/20 — and two memorable Champions League runs to the final, in 2015 (lost 1-3 to Barcelona in Berlin) and 2017 (lost 1-4 to Real Madrid in Cardiff). The stadium itself has staged Champions League quarter-final and semi-final fixtures against Real Madrid, Barcelona, Bayern Munich and Manchester City, and was the venue for the UEFA Women's Euro 2022 final between England and Germany. The intimacy of the bowl produces a noise level out of proportion to the stadium's size — visiting players regularly comment on how close the supporters feel.

How to Get Juventus Tickets

There are three main ways to attend a Juventus match at Allianz Stadium:

1. Official Club Tickets (Best Value)

Buy directly from juventus.com/en/tickets — general sale typically opens 2-3 weeks before kickoff. Prices range from €40 (Curva Nord upper) to €150+ (Tribuna Ovest premium). Italian rules require nominative tickets with a matching photo ID. J1897 Membership (~€35/year) provides early access to ticket sales, Member-only sections, and discounted museum/tour pricing.

⚠️ Important: Champions League knockouts, the Derby della Mole (vs Torino) and visits from Inter, Milan and Napoli sell out before general sale. Expect to use hospitality or the secondary market.

2. Official Hospitality (Guaranteed Access)

Juventus offers extensive hospitality packages — the most reliable route to high-demand matches:

• Boniperti Lounge — Italian fine dining + match ticket, from €350
• Sivori Lounge — premium hospitality with pre/post-match dining, from €450
• Sky Box — private suite for groups, from €800+ per person
• Agnelli Lounge — top-tier behind-dugout experience, from €600+

Book via juventus.com/en/hospitality.

3. Third-Party Platforms (Sold-Out Matches)

For sold-out fixtures, established platforms aggregate verified resale:

• LiveFootballTickets — Serie A specialists, from €90
• SeatPick — comparison platform across multiple sellers

⚠️ Note: Italian nominative-ticket rules mean some resale tickets can't be legally transferred. Always verify the seller can re-issue the ticket in your name.

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Allianz Stadium & Juventus Museum Tour

The Allianz Stadium Tour + Juventus Museum combination is widely regarded as one of football's finest stadium experiences — the museum alone has hosted over five million visitors since 2012.

What You'll See

• Juventus Museum with two UEFA Champions League/European Cups (1985, 1996), 36 Italian league titles (the most of any Italian club), 14 Coppa Italias, and an extensive collection of memorabilia spanning the club's 1897 founding to today
• Player histories featuring Sivori, Boniperti, Platini, Baggio, Del Piero, Buffon, Pirlo, Pogba and Ronaldo
• The 'Walk of Fame' tunnel with stars commemorating each Juventus legend
• Home dressing room where the team prepares for matches
• Media room and press tribune
• Pitch-side and dugout access
• Heysel and Superga memorials — sober and respectful

Practical Details

• Duration: Combined tour + museum, ~90 minutes
• Schedule: Daily approx. 10:00-19:00 (museum), guided tours every 30 minutes; closed on matchdays
• Price: Adults €30 combined, €18 museum-only, family pack from €60
• Languages: Audio guides in Italian, English, Spanish, French, German, Japanese, Arabic, Russian
• Accessibility: Fully wheelchair accessible throughout
• Best times: Weekday mornings to avoid school groups

Booking

• GetYourGuide — combined tickets from €30
• Viator — combined experiences from €32
• Direct: juventus.com/en/jstadium-tour

Pro tip: Time your tour around lunch and stay for an aperitivo at J|Hotel Sky Bar — the rooftop view across the stadium and Alps is one of Italian football's underrated images.

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Quick Tips

• Bring photo ID: Tickets are nominative; mismatched names will be refused
• Big matches: Champions League knockouts and the Derby della Mole rarely reach general sale
• Public transport: Dedicated tram and shuttle services on matchdays
• Avoid touts: Counterfeit nominative tickets are a known problem outside the stadium
• Combine with the museum: Tour + museum is a near-essential half-day for football visitors

Best Seats at Allianz Stadium

Allianz Stadium is a single-tier-plus-mezzanine bowl, far more intimate than the cavernous 1990s arenas Juve used to play in. The Tribuna Sud (south side, lower ring central sections) offers the best balance of view, atmosphere and price. Read on for the breakdown by stand.

Curva Sud (South End)

Home of the Juventus ultras and the loudest section of the stadium. The Tribuna Sud Inferiore and Tribuna Sud Superiore are reserved for season ticket holders for most matches; Curva Sud lower-tier prices typically run €45-75 when available. Atmosphere is unmatched but tickets require Juventus Membership and often lottery allocations.

Curva Nord (North End)

The opposite end of the stadium, including the Tribuna Nord and Tribuna Nord Sky Box sections. Quieter than the Curva Sud but still close to the pitch. Prices €40-65. The away allocation typically sits in a corner of the Curva Nord upper tier (~3,500 seats).

Tribuna Est (Long Side, East)

The Tribuna Est is the main east-side stand, including the Sky Box and Premium sections. Central seats here offer some of the best views in the stadium and are the focal point of TV broadcast cameras. Pricing roughly €60-110 (lower), €55-95 (upper/mezzanine), with the central sections being the most expensive.

Tribuna Ovest (Long Side, West)

The Tribuna Ovest houses the dressing-room tunnel and dugouts. Sections include Tribuna Ovest Centrale, Sivori, Boniperti, and Agnelli premium areas. Pricing €70-150 (premium central), €60-100 (lower wings), €50-80 (mezzanine). The Sivori and Boniperti sections offer outstanding sightlines and are popular with regular Juventus supporters.

Premium & Hospitality

Allianz Stadium has extensive hospitality including the Sky Box suites, Black & White Premium, Boniperti Lounge and Sivori Lounge, plus the iconic Agnelli Lounge behind the dugouts. Packages start around €280 and exceed €800 for Champions League knockouts. Book through Juventus's official hospitality team.

Accessibility

Wheelchair-accessible seating is available across multiple sections with companion seats alongside. Lift access between levels, accessible toilets and dedicated entrances are provided. Contact the Juventus accessibility desk in advance via the official ticketing portal.

Pro Tips

• Best atmosphere: Curva Sud — but allocation is restricted to long-standing members
• Best balance: Tribuna Est central, lower-tier or mezzanine
• Best photographs: Tribuna Est upper mezzanine — the cable roof and Alps frame beautifully on clear days
• Away fans: Corner of Curva Nord upper tier
• Champions League nights: Demand is extreme — hospitality is often the only realistic route

A matchday at Allianz Stadium feels far more modern than the typical Italian football experience — a club-owned, single-tier bowl with steep stands, plentiful F&B, and the J|Village complex around it.

What to Bring

Juventus follows standard Italian league security. Bags larger than A4 (21cm × 30cm) are not permitted; small handbags and rucksacks are subject to search. Prohibited items include large backpacks, umbrellas with rigid handles, professional cameras with detachable lenses, selfie sticks, flares, glass bottles, and outside food/drink. Italian regulations require nominative tickets matched to a photo ID. Bring a valid passport or ID matching the ticket. Arrive 45-60 minutes before kickoff to clear security comfortably.

Pre-Match (2-3 hours before)

The immediate stadium area is part of the J|Village development — far more refined than the old Stadio delle Alpi neighbourhood. The Juventus Museum, the Megastore, and the J|Hotel are all on-site, and visiting fans often combine the museum tour with the match. Pre-match bars cluster within the J|Village and along Strada Comunale di Altessano, with J|Hotel Bar popular for visiting fans. The Continassa training complex is adjacent. Most local fans arrive 60-90 minutes before kickoff via dedicated shuttle buses from Turin city centre.

Inside the Stadium

Gates open roughly 90 minutes before kickoff. The first impression on entering is the proximity to the pitch — the front rows are just 7.5 metres from the touchline, far closer than at the old Stadio delle Alpi. Pre-match anthems include the iconic 'Storia di un grande amore' (the unofficial Juventus anthem) sung by 41,000 voices, with scarves raised across the bowl. Curva Sud leads the singing throughout matches with 'Juve, storia di un grande amore', 'Juve Juve' and the rolling 'Forza Juve, Forza ragazzi'. Champions League nights add the UEFA anthem and elaborate Curva Sud tifos.

Food & Drink

F&B at Allianz Stadium is markedly better than at most Italian stadiums — a deliberate part of the modern brief. Concession stands sell piadine, panini with prosciutto and bresaola, toast, slices of pizza, plus Peroni, Moretti and J|Beer (the club's own brew). Prices are reasonable (around €5-7 for panino + drink). Hospitality lounges include the Boniperti, Sivori and Agnelli restaurants offering plated dining and Piedmontese wines.

After the Match

Dedicated shuttle buses and trams ferry fans back toward central Turin in 30-40 minutes. The J|Hotel Sky Bar stays open after matches for those staying on-site. For dinner, the San Salvario and Quadrilatero Romano districts in central Turin offer outstanding Piedmontese trattorias and aperitivo bars open until late. The Continassa neighbourhood itself is residential — heading toward the centre is the better post-match move.

International Visitor Tips: Italian rules require nominative tickets. Combine matchday with the Juventus Museum — widely rated as one of football's finest club museums — and consider staying at J|Hotel for a fully immersive experience. Turin itself is one of Italy's most underrated cities — leave time for an aperitivo in Piazza Vittorio Veneto and the chocolate-and-coffee culture for which the city is famous.

Where to Stay for Allianz Stadium

Near the Stadium (J|Village)

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J|Hotel (within the J|Village complex)

Juventus's own hotel, attached to the stadium and Juventus Museum. Modern rooms with Juventus-themed decor, high-end gym (J|Medical), and a panoramic Sky Bar overlooking the stadium and Alps. Popular with visiting fans, corporate guests and players' families. The closest possible bed-to-pitch and the only realistic 'on-site' choice. Books out fastest for Champions League knockouts and big derbies.

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City Centre (Recommended for Most Visitors)

Search hotels in Turin City Centre

For most international visitors, central Turin offers a far better experience: walking distance to the Mole Antonelliana, Egyptian Museum (the second-largest in the world), Piazza Castello, and the city's chocolate-and-aperitivo culture. The matchday shuttle from Porta Susa or Porta Nuova reaches the stadium in 25-30 minutes.

NH Collection Torino Piazza Carlina (city centre, 8 km)

Four-star in a converted 17th-century palazzo, on Piazza Carlo Emanuele II. Excellent location for Turin's restaurants and the Egyptian Museum. Strong service and modern rooms. Good value for a four-star central Italian hotel.

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Turin Palace Hotel (Porta Nuova, 8 km)

Luxury option opposite the Porta Nuova railway station — the most convenient base for the matchday shuttle. Five-star service, excellent breakfast, executive lounge. Ideal for visitors balancing football with sightseeing or business.

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Tomato Backpackers Hotel (city centre, 8 km)

Budget pick for younger visitors and groups. Hostel and private room options near Porta Nuova, friendly staff, lively common areas. Good if you're prioritising spend on the match and aperitivos rather than the bed.

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Our Recommendation

For a one-match trip, J|Hotel is unbeatable for the immersive Juventus experience. For longer stays combining football with Turin's cultural offering, the city centre — especially around Piazza Castello or Quadrilatero Romano — delivers a more rewarding visit. The matchday shuttle network removes most of the friction of staying centrally.